New Witness Marketing Campaign by Nike

We will all witness LeBron James in his first ever NBA Finals appearance this Thursday.
To celebrate his rise to prominence, Nike is introducing a new Witness marketing campaign that will pay tribute to James and acknowledge the legions of fans worldwide who are ‘witnessing’ his greatness, power, athleticism and style of play.

The ad will premiere on ESPN’s SportsCenter at 11:00 p.m. EST tonight.

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