Shaq: The “Big Bill Cartwright”

Shaquille O’Neal has many nicknames, several of which he has bestowed upon himself, including the “Big Aristotle” and the “Big Deporter” (coined after his Lakers eliminated several playoff teams that started foreign-born players at center). In order for the Cavaliers to maximize their chances to win a championship this year, O’Neal may have to turn […]

Cavaliers beat Heat, Lebron wants a new number

Lebron James scored 34 points including the final eight points over the last 2:42. Dwyane Wade had 36 but wasn’t enough to rally his team from an 11-point deficit in the fourth quarter. The two superstars did not disappoint. James was 8-for-20 from the floor, and 16-of-18 from the stripe, and a game-high seven assists, […]

Lebron’s friend could be key to help Knicks land Lebron

No one seems to be more in pursuit of Lebron James than the New York media, New York Daily news in particular. It even seems like they are after Lebron more than the whole  Knicks organization. In a recent article in the New York Daily news, the Knicks are using Lebron’s friend to help persuade […]

State Farm Promotes Lebron’s New Movie

State Farm continues its successful relationship with Lebron James through a campaign supporting the company’s sponsorship of “More Than a Game.”. The movie opens in select theaters Oct. 2. It tells the true story of five talented young basketball players, including 2009 NBA MVP and All Star LeBron James, and their remarkable journey from Akron, […]

Lebron James on NPR promoting his new book “Shooting Stars”

Lebron James and his coach Dru Joyce were on NPR promoting Lebron’s new book “Shooting Stars“. [You can listen to the full interview online] The discussions revolved around Lebron’s high school experience, sponsorships, some of the most memorable games that he lost, his new teammate Shaq and his plans for 2010. But probably the most intersting […]

How New Salary Cap Might Impact the summer of 2010

The NBA released a memo warning NBA teams that the salary cap is estimated to drop to somewhere between $50.4 million and $53.6 million for the 2010-11 season. That’s a drop of $5 to $8 million from last season’s salary cap of $58.7 million. Leagues officials estimate that if basketball-related-income, or BRI as it is […]