Lebron James “After Six” Commercial Features Nicole Scherzinger and Sir Charles

Many Fortune 500 companies use sex to sell. Companies like Procter & Gamble, Johnson & Johnson, Pfizer, Ford, Nissan, Unilever (Axe Girl Fight), Virgin Media all used sexy ads to sell products. If you watched the Super Bowl the past few years, then I am sure you are familiar with the “Go Daddy” Danica Patrick […]

Lebron James teams up with Ralph Lauren for charity

Ralph Lauren and Lebron James got together for a good cause in NYC at the Ralph Lauren store for the Lebron James Family Foundation. They shopped Ralph Lauren basketballs for $300 each, or $1000 with Jame’s autograph. The proceeds went to Lebron’s foundation. Guests included professional athletes, Jay-Z, Vogue editor Anna Wintour, and Tennis star […]

Lebron Considers Europe, only for $50 Million

A source close to Lebron James said that Lebron “would strongly consider playing overseas if he was offered a salary of “around $50 million a year.” Lebron James’ current contract expires after the 2009-10 season. Because of salary cap, no team in the NBA can offer James more than 20 million a year. According to […]

LeBron James to play lawyer in latest commercial

LeBron James filmed a TV commercial on Tuesday for VitaminWater in which he plays the role of a defense attorney trying to win a case.  Early in his pro career, James signed an endorsement deal with Coca-Cola, which purchased Glaceau, maker of VitaminWater, last year for $4.1 billion. James has always felt comfortable in front […]