Tag Archives: more than a game

More Than a Game’ nominated for indie Spirit Award

Lebron James is set to get another award. However, this time it is not in sports.

“More Than A Game” has been nominated in the documentary category for the Spirit Awards honoring independent film. The Spirit Awards honor movies that cost less than $20 million to make. The awards will be presented March 5, two days before the Academy Awards.

Award winners will be presented with a trophy depicting a bird sitting atop of a pole.

Spirit_Awards_Trophy

Scene from ‘More Than a Game’

“Seven years ago a film-school student named Kristopher Belman had the foresight to start documenting a sports phenomenon in his home town of Akron, Ohio—a spectacularly successful high-school basketball team led by a youngster named LeBron James. He filmed the team in action, and pulled together an assortment of home videos and photographs dating back to the players’ junior-high-school days, when they played as close friends at a gym in a poor Akron neighborhood. The resulting documentary feature, “More Than a Game,” is fascinating not only for its portrait of an emergent—and endearing—superstar, but for the evolution of three teammates”  You can read the full article here.

State Farm Promotes Lebron’s New Movie

More Than A GameState Farm continues its successful relationship with Lebron James through a campaign supporting the company’s sponsorship of “More Than a Game.”.

The movie opens in select theaters Oct. 2. It tells the true story of five talented young basketball players, including 2009 NBA MVP and All Star LeBron James, and their remarkable journey from Akron, Ohio, to the national high school championship.

State Farm is launching a new new commercial, “Memories,” that will air on TV, online and in theaters nationwide.

There is also a link setup on State Farm’s website where fans can view never-seen-before behind the scene footage of the movie.

“State Farm is always looking for innovative ways to engage consumers with our brand,” said Mark Gibson, State Farm’s assistant vice president-advertising. “We have been at the forefront of merging entertainment and branding/advertising opportunities across a variety of properties and market segments. Our sponsorship of More Than a Game, and this new Memories creative, illustrates our core brand message that nothing is more important than being there.”