LeBron James Launches Site With MSN

Lebron James announced tpday that he would be participating in a venture from MSN that will portray the basketball phenom’s journey from humble beginnings to athletic fame and fortune, all in a storybook format geared toward children and teens. LeBron.msn.com will give people the opportunity to explore LeBron’s road to athletic achievement, his dedication to […]

Lebron James Issues a Challenge in Music

[googlevideo]5826262540513698169[/googlevideo] A new Internet spot for Sprite from Crispin Porter + Bogusky starring LeBron James challenges consumers to come up with better music for the commercial. The clip, circulating on YouTube, Yahoo Video and MSN Video, stars a tuxedo-clad James, forward for the Cleveland Cavaliers, and friends running through a mansion. They wear yellow and […]

2007 NBA All-Star Balloting is out, LeBron lead the East

LeBron James and Dwyane Wade lead the Eastern Conference in votes received after the second returns of 2007 NBA All-Star Balloting. Lebron James leads all Eastern Conference players with 1,323,989 votes; followed by Wade with 983,321 votes. The Toronto Raptors’ Chris Bosh is second to James among Eastern Conference forwards with 497,283 votes. The New […]