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Cadbury Adams USA, makers of Bubblicious(R) bubble gum and part of Cadbury Schweppes plc, the world’s leading bubble gum company, is teaming up with NBA All-Star LeBron James of the Cleveland Cavaliers to see who’s got “game” when it comes to bubble- blowing fun with the launch of The Bubblicious Ultimate Bubble Blowing League(TM) (U.B.B.L.). The U.B.B.L. is a fun competition to see which kids can blow the biggest bubbles and will be led by league commissioner and basketball star LeBron James. James’ involvement with the league was officially announced today at King’s Academy, LeBron’s annual summer basketball camp for boys and girls ages 8-18.