NBA to start season with replacement referees

According to an earlier report by Yahoo Sports, the NBA will proceed with replacement referees after the National Basketball Referees Association rejected the NBA’s proposal Sunday. According to the memo, the sides had agreed in principle to a new two-year deal last Friday. But the NBRA rejected the proposal Sunday. “On Friday of last week, […]

Shaquille O’Neal ready to share the spotlight

At the team’s annual media event that was held at the Cleveland Clinic Courts Monday in Independence, the Cavaliers newest and biggest off season addition, Shaquille O’Neal did his best with the media to put his role in perspective alongside Lebron James. “I’m 37 years old; it isn’t my time anymore,” O’Neal said. “I had […]

NBA to unveil social media policy this week

The NBA will introduce its guidelines for players, coaches and team officials on using social media sites such as Twitter and Facebook later this week. The guidelines are expected to be minimal and less stringent than the guidelines announced earlier by the NFL. The primary restriction of the policy is expected to prevent teams from […]

O’Neal Gets Good First Impression of Cleveland

Shaquille O’Neal was welcomed to town Sunday with a star-studded party that included sports celebrities and Average Joes looking to rub elbows with them. O’Neal arrived in an SUV at 11:15 p.m. as fans cheered on the sidewalks and took pictures of him and other celebrities who joined the party. Shaquille’s first impression of Cleveland […]

State Farm Promotes Lebron’s New Movie

State Farm continues its successful relationship with Lebron James through a campaign supporting the company’s sponsorship of “More Than a Game.”. The movie opens in select theaters Oct. 2. It tells the true story of five talented young basketball players, including 2009 NBA MVP and All Star LeBron James, and their remarkable journey from Akron, […]

Lebron James on NPR promoting his new book “Shooting Stars”

Lebron James and his coach Dru Joyce were on NPR promoting Lebron’s new book “Shooting Stars“. [You can listen to the full interview online] The discussions revolved around Lebron’s high school experience, sponsorships, some of the most memorable games that he lost, his new teammate Shaq and his plans for 2010. But probably the most intersting […]