Joe Milicia from Associate Press helps remind us of just how much the Cavaliers are on their way to becoming more than just your Cleveland Cavaliers.
According to Milicia, “Few people in the Cleveland area attended Cavaliers games a few years ago. The team was bad and had no stars. That changed with the acquisition in 2003 of LeBron James, who gave the Cavaliers the largest single-season attendance increase in league history â€” from an average of 11,497 fans per game in 2002-03 to 18,288 in 2003-04.
The Cavaliers used to market to roughly 3 million people in the Cleveland, Akron and Canton areas but now reaches out to a region of 15 million people that stretches from Pittsburgh to Cincinnati.”