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LeBron James’ sports marketing company LRMR signed the Ohio State wide receiver, Ted Ginn Jr., to a marketing contract.
Ginn, who now plays for the Miami Dolphins, is the first athlete signed by LRMR Marketing.Â Ginn says knowing James for years made the decision to enter into a business partnership an easy one.
James formed the marketing firm two years ago with three childhood friends to heighten his profile through endorsement and business deals. Now the group is hoping to enhance Ginn’s image with business ventures.