LeBron James is staying tight-lipped about his new teaser ads running on television that depict him about to make a big announcement at a press conference.
Informed sources say it is part of a new campaign for State Farm and will depict James as a wide receiver for the Browns, complete with a No. 23 jersey with “LeBron” on the back. It will be a series of commercials leading to a climax, which won’t be revealed here.
James, a former All-Ohio receiver in high school, filmed the spots at the University of Akron’s indoor football complex. He also plays with friends in the off-season.
“We’ve got a flag football league we play down at St. Vincent-St. Mary,” James said. “I am a football player, it just so happens I play a little basketball, too.”