Electronic ticket resale company Flash Seats has bought up the Dallas-based ticketer Vertical Alliance.
The purchase price isn’t being disclosed. Vertical Alliance’s operations will remain in Dallas.
Through Flash Seats, which began about a year ago, customers can buy, sell or transfer already purchased tickets electronically for sporting events and concerts. Since 1999, Vertical Alliance has helped teams and venues sell tickets to their events.
Cleveland-based Flash Seats is owned by an investor group led by Cleveland Cavaliers majority owner Dan Gilbert, who operates the Quicken Loans Arena where the Cavs play.
Flash Seats provides ticket resale services for the Cavaliers and Quicken Loans Arena. Vertical Alliance clients include the NBA’s Houston Rockets, the Houston Toyota Center, Boise State University and Texas A&M University.