Veritix will become the exclusive ticket service provider for both primary and secondary market ticket sales for Quicken Loans Arena, the Cleveland Cavaliers and Lake Erie Monsters beginning October 1, 2009.
Cavs owner Dan Gilbert is the majority owner of Veritix. Veritix’s patented Flash Seats® technology, which was launched by the Cavaliers as an exclusive benefit for season ticket holders in 2006
Ticketmaster had claimed in court that the use of Flash Seats as on online venue for season ticket holders to unload seats violated the club’s contract with Ticketmaster. U.S. District Judge Kate O’Malley agreed, although she left pending a countersuit by Flash Seats and the Cavs that claimed Ticketmaster was violating antitrust law.
All claims were resolved by the settlement. But details of the settlement between the Cavs and Ticketmaster have not been made public.
All fans can buy and re-sell tickets online, a feature was only available to season ticket holders when the services was first launched.
“Veritix is ahead of the industry curve and we’re very excited to offer the best ticket service in the business to our fans for both the primary and secondary ticket marketplaces,” said Len Komoroski, Cavaliers and Quicken Loans Arena president. “Soon, all of our fans, for the whole scope of events that happen at The Q, will be able to enjoy the Veritix Flash Seats technology and find out why our Cavs season ticket holders that have already used Flash Seats gave it an approval rating of over 98%.”
A fee will be charged for each ticket sold, but the amount has yet to be determined. Previously Flash Seats charged the ticket buyers around 20% fee of the buying price.
Fans can list their tickets up to the event start time. They can sell tickets at a set price and buyers have the option to counter offer or buy at the listed price.
Here are some of the benefits fans will receive with the new service:
- Convenience of entering The Q with the swipe of a credit card or driver’s license
- Eliminates worry of lost, stolen or counterfeit tickets
- Tickets can be purchased digitally, so no need to print at home or stand in line for will call
- Ability to transfer or sell single or season tickets instantly in the only authenticated, team–guaranteed online secondary marketplace
- 24 hour support system
Veritix has contracts with a variety of venues and sports teams around the country, including the Pepsi Center in Denver – home to the Colorado Avalanche hockey team and the Denver Nuggets basketball team – and the Toyota Center in Houston – home to the Houston Rockets basketball team.