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LeBron’s “Chalk” Commercial Set to Air This Thanksgiving Day

Wed, Nov 26, 2008 By


This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become a symbol of the ultimate “Just Do It” moment.

The ad campaign, produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy is part of Nike’s integrated marketing and communication support for LeBron’s latest signature sneaker – the Zoom LeBron VI. The ad will begin airing on Thanksgiving Day during the nationally televised pro football games. It will run on major networks and cable channels including ESPN, ABC, Fox, CBS, BET and MTV. The campaign will also be featured on www.nikebasketball.com.

In addition to LeBron James, the commercial also features cameo appearances by basketball players Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and platinum recording hip-hop artist Lil Wayne.

[youtube width="400" height="343"]http://www.youtube.com/watch?v=YZUfVRC6Cpg[/youtube]

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Tariq Ali, is the founder of CavsNews.com. Tariq grew up watching and playing soccer but his heart was always in Basketball. Tariq arrived in Cleveland in 1993 and turned into a Cavaliers fan since.

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3 Responses to “LeBron’s “Chalk” Commercial Set to Air This Thanksgiving Day”

  1. steve says:

    song title and artist from this commercial?

  2. giraffecam says:

    the commercial I saw today 1/26 in the Motorhome makes you think that the motorhome is moving, yet the two players are on the couch in the Push Out portion…. funny

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